The new wave of generative AI systems has the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today. We are entering a period of generational change in artificial intelligence. Until now, machines have never been able to exhibit behavior indistinguishable from humans. But new generative AI models are not only capable of carrying on sophisticated conversations with users; they also generate seemingly original content. To gain a competitive edge, business leaders first need to understand what generative AI is. | Using Generative AI to gain Competitive Advantage